So there I was, minding my own business while fueling up the car, when I happened to notice the tattoo on the leg of the guy across from me. He was gassing up a beat up old Honda Accord, and the tattoo was a… flaming Honda logo. Yes, really.
Tattoos are rather common here in California, but a flaming Honda? That warranted some further investigation.
Safely back at home I cranked up good old Google and discovered there's an entire subculture revolving around corporate logo tattoos and, even worse, branding.
For starters, here's a video of a seemingly normal looking kid getting the logo of a software company tattooed on his forehead. From what I've been able to discern, that company is now defunct… bummer, dude.
And how about this, where Dunlop found over 50 people that would get its logo tattooed into their flesh for life in exchange for a set of tires. And another guy sold the back of his neck for $7,000. Yes, there's an entire market for such craziness, including TatAd, which touts itself as where you c
an "bring your advertising to life." And why stop at logos? How about some road signs?
Sorry, it's a bit too much for me. A shriveled up Honda logo on my aging body thirty years from now wouldn't exactly make me proud. And the Chinese company that has probably purchased the remains of Honda by then probably wouldn't be overly thrilled either.
If I decide to sell even more of my soul to corporate America, I think I'll stick with t-shirts. This guy will make about $80k this year, for about five minutes of work a day. That's more my style.