By Kevin Meyer
Baekdal has a fascinating article, complete with some fantastic illustrative graphics, showing how our sources of information and news have changed over the past couple centuries... and how they will continue to evolve. Below is just the overall summary graphic, shrunk considerably, so visit the original site to really dive into it in detail.
You'll note that the time scale is a bit skewed, but just because so much change has happened so recently. The article goes into considerable detail of the changes occurring during each time frame, but I'd like to summarize the most important ones here.
Moving on into the long era of newspapers.
That was truly a revolution... until the radio changed the game.
During the next 60 years the newspapers dominated our lives.
Moving on to...
During the next 40 years a new technical revolution, the television, was introduced. It started to real get public interest in the 1950s, and by the year 1990 it was huge. It had surpassed the newspapers and magazines, and it was slowly obliterating the radio. Now people could not only hear information, they could also see it.
The 1970s-1990s was also the time where the newspaper executives were realizing that something was going terrible wrong with their market.
Information, fast, immediate, and visual. What's next?
1998 was the year when the internet changed from being a geeky place that had little relevance, to ‘every company needs to have a website'. It was a place where everyone could get information from everywhere - at least in theory. People also started to realize that the internet was more than just information. You could give something back. You could join the conversation. You could be a part of the experience instead of just a spectator.
Notice anything? The velocity of information evolution is accelerating... rapidly.
In 2004, only 6 years later, the internet had revolutionized how we
approach information.
For the first time in our lives we were being exposed to more
information than we could consume. In the age of newspapers we had to
choose what we wanted to see. But in 2004 we had to choose what we
didn't want to see. This had a devastating effect on the traditional forms of
information.
2004 was also year when a new phenomenon started to take off - Social Networking. The concept had been slowly gaining ground with the concept of blogs. It was an easy, simple and affordable way for everyone to share their ideas. And you could post a comment. For the first time, everyone could create their own sphere of information without doing ‘technical things'.
We've gone from centuries to decades to a few years... and now significant change is happening in the span of months. Perhaps in the future we'll look back on this and see each change as just a smaller step in the larger electronic/online information revolution, but each change is still nearly as dramatic as the change from newspapers to radio.
2007 was also the turning point for the traditional websites. It was once the most important change, but now people compared the traditional websites to newspapers - a static and passive form of information. We wanted active information. We wanted to be a part of it, not just looking at it.
The blogs also started to get in trouble. Just as TV had eliminated radio (because it was better and richer way to give people LIVE information) so are social networks eliminating blogs. A social profile is a more active way for people to share what they care about.
And where are we today?
The new internet is completely dominating our world. The newspapers are dead in the water, and people are watching less TV than ever. The new king of information is everyone, using social networking tools to connect and communicate.
Even the traditional website is dying from the relentless force of the constant stream of rich information from the social networks. But 2009 is also going to be the start of the next revolution. Because everything we know is about to change.
We're just at the beginning of the next revolution? So what's next?
Social news is quickly taking over our need for staying up-to-date with what goes on in the world. News is no longer being reported by journalists, now it comes from everyone. And it is being reported directly from the source to you - bypassing the traditional media channels. Instead of having a journalist reporting what some analyst are saying, you hear it from the analyst herself. Social news is about getting news from the source, directly, and unfiltered.
And a new concept in the form of targeted information is slowly
emerging. We are already seeing an increasing number of services on
mobile phones, where you can get information for the area that you are
in.
Now imagine the year 2020...
The traditional printed newspapers no longer exists, television in the form of preset channels is replaced by single shows that you can watch whenever you like. The websites have a much lesser role, as their primary function will be to serve as a hub for all the activities that you do elsewhere.
Social news, as described previously, is going to be the most important way that people communicate. The traditional journalistic reporting is by now completely replaced getting information directly from the source. Everything will incorporate some form of targeting. You will be in control over every single bit of information that flows your way.
In 2010, two new concepts will start to emerge. One of them is intelligent information, where information streams can combine bits from many different news sources. Not just by pulling data, but summarizing it, breaking it apart and extracting the valuable parts.
The concept of having to get the paper, sit in front of your TV, or look at your computer, will be long gone. Information will not be something you have to get. It comes to you, wherever you are, in whatever situation you happen to be in. The information stream will be a natural part of every second of your life. It is not something you get, it is something you have.
I know a lot of people bemoan the loss of "journalists"... but what are (or "were"?) journalists anyways? Yes they are trained, but they are also a filter. And as we know, any filter has a bias, admitted or not. Looking back it's actually frightening that newspapers, often just one newspaper in a town or city, was considered a reputable source for information.
Compare that to today where we can receive live tweets directly from the protesters in Iran, create dynamic and lively social communities around niche interests with immediate information flow, learn new concepts when and where you want, and ponder and learn from the insights of great minds who in another era would never have been heard from.
How will future information evolution affect you... and your organization?
[UPDATE: You'll find this analysis of Baekdal's post rather interesting! Hat tip to Keith!]