One of our favorite companies, American Apparel, is at it again. A hat tip to Peter for apparently browsing their online catalog to find this new product. As they describe it:
We've
collected cuttings from some of your favorite fun fabrics from around
the American Apparel factory to make one-of-a-kind bags of scrap
fabrics. Use them for all sorts of arts and crafts. Make clever
jewelry, accessories, a card for your grandma or a colorful hanging
sculpture for your apartment. Each bag comes with a zine (printed on
scrap paper, of course) with five fun and easy scrap projects, complete
with how-to instructions.
collected cuttings from some of your favorite fun fabrics from around
the American Apparel factory to make one-of-a-kind bags of scrap
fabrics. Use them for all sorts of arts and crafts. Make clever
jewelry, accessories, a card for your grandma or a colorful hanging
sculpture for your apartment. Each bag comes with a zine (printed on
scrap paper, of course) with five fun and easy scrap projects, complete
with how-to instructions.
Yes, really. I was already impressed when I visited American Apparel several months ago. They reused scraps of material and turned them into all kinds of products, from bikini and hoodie strings to stuffed animals.
So why not just sell the remaining left overs? Can't hurt, right? One person's scrap is another's value?
Mark Welch says
Marketing & Sales people… If B.S. were a valued commodity they’d try and “position it properly” and convince customers of its value, just like the story above…