Sometimes you really have to wonder…
How quickly dreams can become nightmares.
Just a few days after the engineering team behind the Chevrolet Volt triumphantly rolled out the production version of its much-anticipated car for journalists to test, the folks in marketing followed it up with folk music, break dancing, and what looks like a few rejects from a 1986 high school production of the "Pirates of Penzance".
Although it looks more like a "Saturday Night Live" skit, the dance routine that was performed on the Volt display at the Los Angeles Auto Show is all too real. Captured by a visitor who uploaded the video to YouTube, three females wearing puffy shirts and the aforementioned break dancer, who also plays air guitar, shake just about everything on their bodies for the duration of the song. Often out of sync. Reportedly, the cringe-inducing interpretation of an electric-powered future took place every hour during the ten days of the show.
And so, with fear and trepidation, and still asking the question Bill posed last week about "value"… here's the video. GM's video. Paid for with our tax dollars…
Mark Graban says
Did the voice sing “V for Vehicularity”???
Thanks for killing another little piece of my soul with that video, Kevin.
Holy cow… I forced myself to watch long enough to catch the “vehicularity”…
Must be GM’s new secret weapon…
Oh, give them a break! It wasn’t that bad…
Melissa – Which of the gals in the video is you?
Jon DiPietro says
The dancing was a bad idea with even worse execution. Having said that, I think the tune is pretty catchy and if they had put that creative energy into some sort of animated video I think they could have had something.
Can someone please explain to me how this sells more cars?
Adam Zak says
These young ladies were on their lunch break. In their actual day jobs they work as Level III engineers at GM Powertrain, designing transmission components. Although one of them does have an uncanny resemblance to my former yoga instructor.